Comfort
If it's not soft, it stays in the drawer.
Eyrx
Ultra-soft from the first wear
Typical shorts
Basic fabric or inconsistent feel
Eyrx • Founding Family
Too much kids' gear tells them who to be.
We built for who they already are
JM
BC
RL
PT
The Problem
They lend their identity Not who he is.
01
Built around
someone else's story.
Most boys’ gear borrows from superstars, logos, characters, and trends. But your kid doesn’t need gear that tells him who to be. He already knows.
02
Looks good.
doesn't get chosen.
Parents know the truth: if it feels stiff, or doesn’t move right, it stays in the drawer. Kids don’t explain it. They just reach past it.
03
Built for the shelf.
Not the sideline.
Too much youth gear is designed to look good online or on a rack. But kids live in motion — practice, recess, games, and everything in between.
WHY KIDS CHOOSE EYRX
We started with the kid.
Then built the gear.
Most shorts are built to be bought. Eyrx is built to pass the drawer test — the moment your kid decides what actually gets worn.
| The real-life test | Eyrx CoreFlex | Typical youth shorts |
|---|---|---|
| They won't wear it twice Most kids' gear gets rejected the first time it does not feel right. | Ultra-soft from the first wear | Basic fabrics or inconsistent feel |
| Play does not stop when the sun goes down Evening games and low-light practice are part of the routine. | Reflective details built in | Rarely included |
| Same shorts. Two days in a row. Kids wear what they love. Parents know what that means. | Anti-Odor | Rarely included |
| Long days in the sun Tournaments, outdoor practice, and recess add up fast. | UPF 50+ | Inconsistent or untested |
| The fit that does not fit Most kids' gear starts as an adult product and works backwards. | Designed for kids, tested with kids | Scaled down from adult patterns |
| Size-Up Reward Eyrx exclusive Kids grow. Most brands move on. We planned for it. | Buy a bundle, get $20 reward toward your next bundle* | One-and-done purchase |
Comparison reflects Eyrx product design versus typical feature availability across major-brand youth performance shorts.
Features vary by brand and product line.
*Size-Up Reward applies to qualifying purchases. See full terms for details.
Fit
Built for how kids move. Not scaled down.
Eyrx
Designed for kids, tested with kids
Typical shorts
Adult patterns made smaller
Repeat wear
The favorite pair should survive repeat wear.
Eyrx
Odor protection built in
Typical shorts
Rarely included in youth gear
Growth
Kids grow. We planned for it.
Eyrx exclusive
$20 Size-Up Reward on your next bundle
Typical shorts
One-and-done purchase
*Qualifying purchases. See full terms.
Reflective details
UPF protection
4-way stretch
Jesse on the sidelines
Why Eyrx
Built from
the sidelines
Not the
boardroom
“After seeing the same problem for years on the sidelines, I finally did something about it.”
I spent years watching kids adjust waistbands, avoid fabrics, and outgrow gear that never really fit who they were.
So I stopped waiting for brands to fix it — and started building the pair kids would actually choose.
— Jesse, Founder of Eyrx
Coach-led
Built from real youth sports moments.
Kid-tested
Designed around what kids actually wear.
Parent-aware
Made for comfort, growth, and repeat wear.
Founding access
Built for the one he
already is.
Founding pricing before public launch
What you unlock
Private pre-launch pricing
Best savings on bundles
Size up Reward on 2 and 4 pair bundles
Best for families
4-Pair Family Bundle
Built for siblings, weekly rotation, school, practice, weekends, and fewer laundry emergencies.
Founding Family saves $73
$159
$232
Best for one kid
2-Pair Starter Bundle
A strong first rotation for one athlete who needs more than one pair they actually want to wear.
Founding Family saves $27
$89
$116
↩
Kids grow. We planned for it.
Every 2-pair and 4-pair bundle includes a $20 size-up credit toward the next bundle.
JM
SK
RL
PT