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Shrunken adult gear doesn’t move like kids do.
Most kids’ activewear starts as adult gear — sized down, recolored, and renamed youth. But kids move differently.
The pair they reach for.
Every time.
Join 500+ families to get Eyrx early.
THE DRAWER TEST
Most kids’ gear is built to be bought.
Eyrx is built to be chosen.
Parents buy the gear once. Kids decide whether it gets worn again. That is where most activewear falls apart.
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Built to hit a margin, not become the favorite.
Basic fabric. Generic trims. Just enough performance language to sound athletic. That may get it bought. It does not mean it gets worn.
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Scratchy gets left behind.
If the waistband digs, the fabric feels rough, or the tags rub, kids do not explain it. They just choose something else.
So we built Eyrx around the part most brands ignore:
the moment your kid chooses what to wear.
WHY KIDS CHOOSE EYRX
We started with the kid.
Then built the gear.
Most shorts are built to be bought. Eyrx is built to pass the drawer test — the moment your kid decides what actually gets worn.
| The real-life test | Eyrx CoreFlex | Typical youth shorts |
|---|---|---|
| They won’t wear it twice Most kids’ gear gets rejected the first time it does not feel right. | Ultra-soft from the first wear | Basic fabrics or inconsistent feel |
| Play does not stop when the sun goes down Evening games and low-light practice are part of the routine. | Reflective details built in | Rarely included |
| Same shorts. Two days in a row. Kids wear what they love. Parents know what that means. | Odor protection built in | Rarely included |
| Long days in the sun Tournaments, outdoor practice, and recess add up fast. | UPF protection | Inconsistent or untested |
| The fit that does not fit Most kids’ gear starts as an adult product and works backwards. | Designed for kids, tested with kids | Scaled down from adult patterns |
| Growth Guarantee Eyrx exclusive Kids grow. Most brands move on. We planned for it. | Purchase a bundle and get a $20 credit on your next bundle | One-and-done purchase |
Comparison reflects Eyrx product design versus typical feature availability across major-brand youth performance shorts. Features vary by brand and product line.
Comfort
If it’s not soft, it stays in the drawer.
Eyrx
Ultra-soft from the first wear
Typical shorts
Basic fabric or inconsistent feel
Fit
Built for how kids move. Not scaled down.
Eyrx
Designed for kids, tested with kids
Typical shorts
Adult patterns made smaller
Repeat wear
The favorite pair should survive repeat wear.
Eyrx
Odor protection built in
Typical shorts
Rarely included in youth gear
Growth
Kids grow. We planned for it.
Eyrx exclusive
$20 size-up credit on your next bundle
Typical shorts
One-and-done purchase
Reflective details
UPF protection
4-way stretch
Jesse on the sidelines
Why Eyrx
Built from
the sidelines
Not the
boardroom
“After seeing the same problem for years on the sidelines, I finally did something about it.”
I spent years watching kids adjust waistbands, avoid fabrics, and outgrow gear that never really fit who they were.
So I stopped waiting for brands to fix it — and started building the pair kids would actually choose.
— Jesse, Founder of Eyrx
Coach-led
Built from real youth sports moments.
Kid-tested
Designed around what kids actually wear.
Parent-aware
Made for comfort, growth, and repeat wear.
Founding access
The pair they reach for
every time.
Founding pricing before public launch
What you unlock
Private pre-launch pricing
Best savings on bundles
Growth Guarantee included on 2-pair and 4-pair bundles
Best for families
4-Pair Family Bundle
Built for siblings, weekly rotation, school, practice, weekends, and fewer laundry emergencies.
Founding Family saves $73
$159
$232
Best for one kid
2-Pair Starter Bundle
A strong first rotation for one athlete who needs more than one pair they actually want to wear.
Founding Family saves $27
$89
$116
Kids grow. We planned for it.
Every 2-pair and 4-pair bundle includes a $20 size-up credit toward the next bundle.
JM
SK
RL
PT